Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.
This is what they do:
Our core mission and driving force has always been, and always will be, to enable and inspire more people to spend time in nature. We want our products to help you feel secure and at home in the outdoors, now and in the future. We want them to be with you on your most memorable journeys and adventures. So we develop and create in a thoughtful manner and design for lifetimes of wear. We don’t chase short-term goals, follow trends or compromise on quality. Our future and the future of nature are intertwined.
Being the best at outdoor equipment, in harmony with the environment, means we always look for more innovative and sustainable solutions. This includes using recycled and organic materials, PFC-free impregnation and developing products that can be worn and loved for generations.
Nature is forever in our hearts here at Fjällräven. It’s where we come from and it’ll always be our destination. We don’t conquer mountains, tame rivers or beat the weather. We go slowly. We tread carefully. We always cherish the visit and we leave longing to return.
Say hello to Fjallraven families. These highly functional product series area created for active lives - from sea level all the way to the mountains.
The product families are developed for different types of activity, terrain and climate, and they let people nejoy and explore nature in its most shifting forms.
They make our product range easier to navigate, and also make it easier to find related products and equipment targeted for specific customer needs.
The Mountaineering series is engineered for a life above the treeline. All materials and cuts are optimised to offer the highest levels of performance and reliability.
Products in the Keb family are developed for technicawl trekking with an emphasis on freedom of movement and optimised functionality.
Products in the Abisko family are developed for lighterday hikes and cabin-to-cabin trekking, in both Scandinavia and other regions around the world.
The Singi family reflects Fjallraven's more than 50 years of making durable and functional equipment for trekking in Scandinavian conditions.
The High Coast family consists of lightweight, versatile products for summer outdoor life. The designs are simple and the materials have been selected for comfort, flexibility and functionality - they are perfect for active holidays.
The Ovik family consists of functional and versatile products developed for general outdoor life. With classic styles inspired by our origins. Ovik products function just as well on the trail as town after a hike.
The GReenland family consists of a number of products that are made in G-1000 and that include features recognisable from the original Greenland Jacket - which of course is still part of the range.